Acosta, an integrated sales and marketing services company, and The Core Group, a foodservice sales agency, have created an agency focused on providing solutions for the foodservice industry’s new operating environment. Core Foodservice will bring together industry-leading capabilities from both Acosta and The Core Group, creating an organization designed to meet the requirements of new customer behaviors and expectations.
“This new business will become one of the centerpieces in the Acosta family of companies. Core Foodservice will complement and leverage Acosta’s industry-leading retail sales and marketing capabilities to provide our clients with a powerful suite of progressive brand-building solutions and exceptional service,” said Brian Wynne, CEO of Jacksonville, Florida-based Acosta.
Core Foodservice was formed to provide enhanced execution and a greater competitive differentiation for its clients and customers. The business will tap into Acosta’s data and analytics capabilities to provide diner and shopper insights that can drive solutions for clients and their customers.
John Goodman, who will become CEO of the combined foodservice business, said, “COVID-19 has changed market and operating conditions dramatically, sparking the need for innovation and new approaches that defy conventional selling models. Our dedicated segment structure with over 750 customer-facing associates extends our reach while balancing proprietary technologies with human-touch execution.”
“This move structures us for today’s market realities and helps our clients to redefine and modernize their end-to-end selling processes,” Wynne said. “Working in harmony with Acosta’s retail, e-commerce and marketing capabilities, Core Foodservice will help clients accelerate sales growth and earn greater market share. I am excited to have John Goodman as CEO of this business and welcome him as a senior member of our global leadership team. Taylor Crown, who recently led Acosta Foodservice, will remain with the business, and following a transition period, will move to an executive role within our strategy and transformation team to focus on helping clients succeed as we integrate the two organizations.”
Wynne, Goodman and foodservice consultant Bill Hale will host a Core Foodservice event for industry partners at 4 p.m. EDT June 3. To register, visit https://tinyurl.com/COREFoodservice. For more information about Core Foodservice, visit COREFoodservice.com.