Acosta, a global integrated sales and marketing services provider in the consumer-packaged goods industry, has signed an agreement to acquire Impact Group, a sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.
By bringing the two companies together, Acosta is creating the industry’s preeminent sales and marketing agency, supporting these rapidly growing categories. Acosta and Impact Group provide highly complementary services, and this move will expand service offerings and open new channel opportunities for clients of both companies.
Acosta will provide local market proficiency and a distribution solution that gives emerging brands access to the shelves of major retail chains and enables smaller brands to thrive.
“We are excited to join forces with Impact Group, as their expertise adds dimension to Acosta’s long history of growing brands and will create significant benefit for our clients,” said Brian Wynne, CEO of Acosta. “Over the past few months, we have identified numerous parallels between our organizations in terms of the channels we support and how we work with clients, and our services complement each other well. We look forward to sharing our expertise and working together to strengthen our offerings and provide even greater value to clients. We look forward to this new chapter ahead.”
As part of the acquisition, Jacksonville, Florida-based Acosta will be integrating three of Impact Group’s business units to strengthen its offerings. These units include: the sales and marketing agency that provides sales, marketing, analytics and retail support for CPG manufacturers; the unique and specialized sales business operating at metropolitan retailers in key urban cities; and the dedicated distribution capability to help emerging brands get to market.
In addition to a powerful suite of enterprise capabilities, clients of both companies now have access to a wider range of expertise to help their products grow across the country. With Impact Group’s strength in regional markets and Acosta’s specialty in intimate customer relationships, brands will receive the attention they need to succeed.
“We are looking forward to joining Acosta and bringing our complementary expertise in the natural, specialty, ethnic and emerging brands categories,” said Matt Buskirk, president of Impact Group. “The small and mid-size companies that dominate this space have seen explosive growth recently, and we are pleased that we will be able to bring an even greater value to these clients utilizing Acosta’s broad range of expanded capabilities.”
The acquisition is a forward-thinking business decision for both companies, allowing them to leverage their shared commitments to strengthening and modernizing services and capabilities to help clients compete in the modern marketplace.
The deal is expected to close in July, pending all necessary approvals and closing conditions.