Charlotte, North Carolina-based Dole Food Co. is expanding its Dole Chopped! Salad Kits with two new SKUs that leverage the No. 1 consumer preference for ranch dressing. Dole Chopped! Buffalo Ranch Salad Kit and Dole Chopped! Peppercorn Ranch Salad Kit combine fresh chopped Dole lettuces and vegetables with special Buffalo and Peppercorn variations of Dole’s Ranch Dressing.
With a first-ship date of July 6, the two new kits will be on-shelf in the refrigerated salad section at supermarkets nationwide by the end of July. Each kit serves 2.5 to 3.5 people for a suggested retail price (SRP) of $3.99.
- Dole Chopped! Buffalo Ranch Kit: Chopped Dole cabbage, green leaf lettuce, kale, carrots, red cabbage and green onions topped with blue cheese crumbles, fried onions and Dole’s Buffalo Ranch Dressing; and
- Dole Chopped! Peppercorn Ranch Salad Kit: Chopped Dole iceberg and green leaf lettuces, carrots, red cabbage, radishes, shredded white cheddar cheese, crumbled cornbread croutons, crushed black peppercorn and Dole’s Peppercorn Ranch Dressing.
Dole says its Chopped! line is a leading brand among the chopped salads segment, which has grown 81 percent since 2016. The two latest on-trend flavored kits leverage ranch as the top dressing choice, with the Peppercorn Ranch Kit showcasing the top spice in black pepper.
“We continue to give retailers more reasons to stock Dole salads and give shoppers more reasons to enjoy them as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables,” said Lisa Overman, marketing director of Dole Food Co. “For this latest launch, we combined everything that salad lovers say they want most – fresh chopped lettuces and vegetables, tangy ranch dressing and on-trend spices and other toppings – into two flavor-forward kits that will excite retailers, produce managers and salad shoppers this summer and beyond.”
The new products add to Dole’s growing family of ranch-inspired salad kits, which includes the Dole Chopped! BBQ Ranch Salad Kit, Dole Country Ranch Salad Kit and Dole Chopped! Avocado Ranch Salad Kit, introduced last year, plus other salad kits and produce bowls that feature variations of Dole’s Ranch Dressing.
The new SKUs also join 64 other Dole salad varieties including the Chopped!, Slawesome! and Premium salad kit lines, salad mixes and slaws as well as 15 ready-to-eat bowl salads totaling 81 salad offerings. To see the complete Dole salad family, visit dole.com.
