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Lipton Iced Tea And T-Pain Launch New Summer Campaign


Last updated on September 13th, 2022 at 11:17 am

Lipton Iced Tea is teaming up with multi-award winning hitmaker T-Pain to star in a digital content series called “Have Some Tea with Cousin T.” As an added bonus, Lipton is also launching a sweepstakes in which one grand prize winner will receive an ultimate cookout with Cousin T aka T-Pain himself.

“No matter how busy I get, I know how valuable those moments of quality, uninterrupted time with close friends and family are,” said the Grammy-award winner. “We can all use the reminder to stop and connect, and I’m excited to be doing that with Lipton Iced Tea as everyone’s soon-to-be-favorite fun cousin, Cousin T, bringing the laughs with every sip of iced tea.” 

Playfully inspired by ’90s live-audience sitcom formats, the mini-episodic series follows Cousin T as he brings the tea and the laughs to his family while showcasing his different “personali-teas” alongside Lipton Iced Tea offerings:

  • Southern Sweet Tea when he’s feeling helpful;
  • Georgia Peach Tea when he wants to turn up; and
  • Green Tea when he needs to focus and tune in.

Cousin T will also show the family how some of the tastiest summertime meals go best with their favorite Lipton Iced Teas including barbecue ribs with Georgia Peach Tea. 

“For 130 years, Lipton Tea has been at the center of shared family moments, connecting us over our favorite meals,” said Chauncey Hamlett, VP and chief marketing officer for PepsiCo Beverages North America (South Division). “Today, with more delicious, iced tea offerings than ever before, we’re here to give consumers more ways to stay refreshed and make every meal better with Lipton this summer. As a family man himself, T-Pain is the perfect person to show how teatime has evolved by bringing these fun, family adventures to life.” 

Lipton Iced Tea is also making the digital series a reality for one fan, giving consumers a shot at their own quality time with Cousin T. One grand prize winner will join newly self-proclaimed grill master T-Pain at the ultimate cookout, catered by a local Black-owned restaurant. The first-prize winner will receive a custom barbecue grill with all the grilling accessories and a year’s supply of Lipton Iced Tea.

Fans have two ways to enter for a chance to win, by either texting “GRILLWITHT” to 99888 for instructions from Cousin T to register or at GrillWithT.com, where they can also access T-Pain’s exclusive Spotify summer playlist. 

In partnership with Pepsi Stronger Together, PepsiCo’s series of tailored community grassroots-based programs, Orlando, Florida-based Lipton and T-Pain will award six local restaurants with a $5,000 grant donation each, $30,000 in total, for restoration and support following last year’s hardships faced by the food service community. 

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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