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7-Eleven Doubles Down On Dining With New Store In Tennessee

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7-Eleven is debuting Tennessee’s first newly-built store in the town of Murfreesboro, south of Nashville. It will be the very first to feature the convenience retailer’s two most popular restaurant concepts – the Laredo Taco Company and Raise the Roost Chicken and Biscuits – under one roof.

The opening marks the expansion of the convenience retailer’s footprint in the state in a big way and means the creation of new jobs – about 40 full- and part-time employees per location. The Murfreesboro location will be one of many stores opening in the greater Nashville area in 2021 – five of which will have one or more on-site restaurants.

While 7-Eleven operates more than 40 stores in Tennessee, seven with Laredo Taco Company restaurants, the Murfreesboro store will house the state’s first Raise the Roost.

Laredo Taco Company is 7-Eleven’s take on authentic Mexican food and is famous for its authentic tacos, which are served on flour tortillas made fresh every day, and its fresh salsa bar offering a wide selection of salsas and pico de gallo. Customers can find specialty tacos and meals that are not always seen in quick-serve Mexican restaurants, such as authentic barbacoa, chorizo, carne asada, carnitas and breakfast tacos made with fresh-cracked eggs. 

Raise the Roost, meanwhile, is 7-Eleven’s Southern-inspired chicken concept restaurant. It presents a simple menu with made-to-order and grab-and-go options: fried chicken tenders hand-breaded with a proprietary blend of Southern spices, freshly-baked biscuits, bone-in and boneless wings handspun with “made in coop” sauces, chicken sandwiches and breakfast sandwiches. 

Both restaurants will be set side-by-side inside the Murfreesboro store, located at 1509 Joe B. Jackson Parkway, with separate ordering counters and shared indoor and outdoor seating. 

“Tennessee has a booming economy and some of the fastest-growing cities in the country,” said Brad Williams, 7-Eleven SVP of corporate operations and restaurant platforms. “This new store concept offers 7-Eleven-style convenience, plus two great restaurant-quality dining options – all in a single stop. As we open more stores in the Nashville area, we plan to exceed Tennesseans’ expectations with Raise the Roost Chicken & Biscuits, Laredo Taco Company and all the other great products and services found in 7-Eleven stores across the country.” 

As with all 7-Eleven stores, the Murfreesboro location will have signature items, such as fresh-brewed coffee, Big Gulp and Slurpee drinks and Big Bite hot dogs. Customers can also expect hot-to-go and fresh-baked pizza, taquitos, fresh sandwiches and salads, baked-in-store cookies and pastries, and award-winning 7-Select private brand products. 

To earn and redeem points on almost every item sold, new customers can sign up for the retailer’s app-based 7Rewards loyalty program. Taco and chicken lovers can follow Laredo Taco Company and Raise the Roost Chicken & Biscuits on Facebook, Instagram and Twitter to get the scoop on specials like Taco Tuesday, new products and other promotions. 

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