A recent SEG consumer survey revealed that 99 percent of customers perceive private label products as equal to or better than similar products from national brands.
Southeastern Grocers Inc. is helping customers save with its SE Grocers private label products that offer a guaranteed lower everyday price on more than 8,000 items.
Due to supply and demand effects from COVID-19, goods and services are at a 13-year high with prices continuing to rise each month. With these lingering repercussions, customers are looking for more ways to save and with quality as good as or better than national brands. Paired with a significantly lower everyday price, the SE Grocers brand provides customers with the balance of affordable, quality products at a great price.
“At Southeastern Grocers, our associates and customers are at the focus of everything we do, which is why we continuously work to improve our offerings to provide the highest quality products at a great price. With more than 8,000 products available through our SE Grocers, Prestige, Essentials and Naturally Better product lines, we encourage our customers to try it, love it or get your money back,” said Gayle Shields, VP of pharmacy and Own Brands for SEG.
The award-winning line-up of SE Grocers brands offers customers savings on a variety of everyday products like paper towels, chips, cookies and baby food compared to national brand products.
SE Grocers also offers customers savings on original-recipe products under the SE Grocers Prestige label. Products like SE Grocers Prestige Raspberry Dark Chocolate Ice Cream, Apple Caramel Drizzle Pie and Naturally Better Organic Strawberry Preserves are available at an affordable price.
To provide customers with an additional incentive to try SE Grocers products and to encourage a healthy start to the school year while giving back to the local community, SEG is matching each purchase of SE Grocers cereal with a donation of SE Grocers cereal to local Feeding America partner food banks. During August, customers can purchase any one of the more than 20 SE Grocers cereals to participate, and SEG will match the purchases, up to $50,000.
SEG is the parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores.
Additionally, Winn-Dixie customers can take part in further savings now through Aug. 10, in celebration of “Twinn Week,” the grocer’s official holiday of BOGOs. Customers can participate in the celebration by winning with savings on more than 1,000 BOGO items including many SE Grocers products. With so many BOGO opportunities, customers are encouraged to take part in the BOGO celebration and donate their free item to the store’s local food bank partner to help neighbors in need through the grocer’s buy one, give one donation initiative.
For additional savings, customers are encouraged to sign-up for the grocer’s loyalty program, which is powered through the Fresco y Más, Harveys Supermarket and Winn-Dixie rewards apps and available for download in the app store. SEG is headquartered in Jacksonville, Florida.