M&M’S has unveiled its latest product innovation, M&M’S Crunchy Cookie, which features a crunchy center covered in milk chocolate, all wrapped in the M&M’S candy shell.
M&M’S Crunchy Cookie taps into America’s favorite cookie, chocolate chip, and offers a treat with the taste and texture of M&M’S.
“M&M’S has a long history of developing innovation inspired by consumers’ favorite sweet and savory treats,” said Allison Miazga-Bedrick, senior brand director for Mars Wrigley. “Our focus on developing innovation that meets consumer preference and their desire for variety delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies.”
M&M’S is part of the Mars Wrigley portfolio and is celebrating its 80th anniversary this year with new products such as M&M’S Mix and M&M’S White Chocolate Pretzel Snowballs (new for the holiday season this year), and the latest M&M’S store at Mall of America, which opened earlier this year.
M&M’S Crunchy Cookie will be available nationwide beginning March 2022 in single (1.35 oz.), share (2.83 oz.) and sharing stand up pouch (7.4 oz.) sizes. For more information, visit M&M’S on Facebook, Twitter, Instagram or at M&Ms.com.
