Last updated on August 15th, 2021 at 05:27 pm
Silk, a plant-based food and beverage offerings company, is launching its Silk Greek Style Coconutmilk Yogurt Alternatives – the product of a multiyear effort to deliver the signature traits of Greek yogurt, without the traditional ingredient of dairy.
The result is a combination of thick texture and a good source of plant-based protein, all in a plant-based yogurt alternative line.
Greek offerings dominate the yogurt category, encompassing nearly half of yogurt sales (44 percent). But with roots in traditional dairy, Greek offerings on-shelf lack when it comes plant-based yogurt alternatives because brands have historically struggled to deliver on Greek’s signature thickness and texture.
“Seventy percent of plant-based beverage buyers are not yet buying plant-based yogurt alternatives,” said Lia Stierwalt, senior director of marketing for Silk Plant-Based Yogurt Alternatives. “We saw an incredible opportunity to appeal to those who are already familiar with a plant-based lifestyle, as well as those who love Greek style yogurt. Silk is already a plant-based yogurt aisle favorite, and now we are tackling the elusive Greek Style category head-on. As part of our product innovation process, we tested Silk Greek with many consumers. We are confident that we’re delivering a fantastic tasting, high-protein, plant-based yogurt alternative.”
Free of dairy and artificial sweeteners, Silk Greek contains 10 grams of plant-based protein, live and active cultures and is certified vegan. There are four flavors, including vanilla, strawberry, lemon and blueberry, all with a smooth, thick coconutmilk base. Silk Greek also does good for the planet: 100 percent of the water used to make Silk Greek Style yogurt alternatives is restored back to nature, drop for drop.
Silk Greek ($1.99 per 5.3-oz. cup) is the latest plant-based yogurt alternative innovation from Silk, which also offers Almondmilk Yogurt Alternatives, Almondmilk Mix-Ins Yogurt Alternatives and Soymilk Yogurt Alternatives. The new plant-based line is currently available in select retailers nationwide, including Albertson’s, Safeway, Publix, Jewel, Giant Food, Stop n’ Shop, ShopRite, HyVee and Raley’s. Silk is headquartered in Broomfield, Colorado.