Home » Calavo Promotes Araiza To EVP Calavo Fresh Foods

Calavo Promotes Araiza To EVP Calavo Fresh Foods

Ron Araiza

Last updated on August 30th, 2022 at 03:53 pm

Santa Paula, California-based Calavo Growers Inc., a global company in the avocado and value-added fresh food industries, has promoted Ron Araiza to EVP of Calavo Fresh Foods.

In his new role, Araiza will be responsible for leading the Renaissance Food Group (RFG) and Calavo Foods business segments. Araiza will focus his leadership sights on aligning the RFG and Calavo Foods sales teams, while building synergies between the two divisions to leverage relationships and streamline processes.

“As we continue to build out our One Company vision, we are excited to have the RFG and Calavo Foods teams work together to further optimize business opportunities,” said Jim Gibson, CEO. “With over 30 years in the produce and food industry, I have no doubt Ron will do a great job leading our sales teams and help usher in a new and exciting era for Calavo.”

In addition, current RFG veteran Kate Brooks was promoted to SVP of retail sales, where she will oversee all retail sales for the company, and Ed Redd will continue to serve as SVP of emerging channels division, focusing on building out foodservice, convenience store and military channel sales opportunities for RFG.

Brooks and Redd will report to Araiza and help to drive future sales success for Calavo. Araiza assumed his new role Aug. 4.

For more information about Calavo and its product offerings, visit calavo.com.

For more information about Renaissance Food Group and its product offerings, visit rfgfoods.com.

Calavo Growers Inc. serves retail grocery, foodservice, club stores, mass merchandisers, food distributors and wholesalers worldwide.

Renaissance Food Group is a fresh food company that creates, markets and distributes a portfolio of healthy, high quality lifestyle products for consumers via retail and foodservice channels nationally.

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