by Eric Pereira / content creator
Lindee Nance, VP of marketing, said Utah-based Harmons has invested a “great deal” in product development, supplier partnerships and produce selection. That includes providing content for its audience as well.
At harmonsgrocery.com, visitors will find blogs and podcasts answering culinary questions, nutrition insights and food trends, among other topics.
“Our blog and podcast are great resources to help tell the stories behind so many of the much-loved brands and products that we carry,” Nance said. “Our goal is to continue creating conversations about food culture in Utah and to provide education to empower our customers to make informed decisions about the products they are purchasing for their families.”
This also enhances Harmons’ Foodie Club rewards app, recipes and the ability to learn more about in-person cooking classes. Nance sees online shopping continuing as a part of the Harmons’ experience.
“We believe people will continue to cook more at home given the new skills and habits they’ve learned over the past year,” she said. “We also expect to see a trend of online shopping as a convenient addition to grocery buying but will see a swing back toward in-store visits.”
She added that about 60 percent of the company’s online customers’ purchases still take place in store.
In regard to the ripple effects of COVID-19, Nance attributes supply chain issues to transportation and raw material delays and availability.
“For the most part, though, our suppliers have been consistent in providing the goods we need to meet demand,” she said.
With the labor market so competitive at the moment, Nance said the company has held career events.
“Our compensation and benefits are very competitive and so we have been able to hire and retain staff,” she said. “We continue to keep an eye on market trends so that we can prepare in advance for any changes in this area.”
Harmons continues to focus on product development, new store openings and technological advancements that will add convenience and services to customers’ experience, according to Nance.
“Utah is currently one of the fastest growing states in the country,” she said. “We are seeing that growth have a positive impact on food culture in our state, and Harmons is happy to be a central part of that incredible growth.”