Newark, New Jersey-based Starburst has released its latest innovation, Starburst Airs – a next generation aerated gummi candy that will begin hitting shelves this fall.
Different from typical gummi candy, Starburst Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavor of Starburst. The new product is where original Starburst candy meets a fluffy, aerated experience.
“Starburst is delivering better moments and more smiles to gummi fans with our next generation aerated gummies – Starburst Airs,” said Justin Hollyn-Taub, senior director of U.S. Fruit Snacks for Mars Wrigley. “Starburst Airs are reimagined gummies that will leave candy-lovers enamored with the combination of Starburst flavors in a pillow-like texture.”
Nationwide availability will begin in 2022. Starburst Airs are available in Original and Sour Tropical packs featuring Starburst flavors including strawberry, lemon, orange and cherry in Original packs, and sour kiwi, strawberry, pineapple, passion fruit and mango in Sour Tropical packs. These new, light and airy gummies will be available in 4.3-oz PEG bags.
For more information on Starburst Airs, follow @Starburst on Twitter, Instagram and Facebook and join in on the conversation using #STARBURSTAirs.
Across the Mars Inc. portfolio of confectionery, food and pet care products and services, the company employ 125,000 associates.
