Nutpods, one of the fastest-growing brands of plant-based creamers in national retailers and the best-selling brand online, introduces its first naturally sweetened coffee creamers, still with zero sugar per serving.
Retail partners Sprouts Farmers Markets and Wegmans will offer the Sweet Crème, French Vanilla and Cookie Butter creamers in the 25.4-oz. refrigerated format with additional retailers joining later this fall. Sweet Crème, French Vanilla and Caramel will be available online in the 11.2-oz. shelf-stable format.
“We have championed the plant-based, unsweetened category for the past five years and remain dedicated to providing delicious better-for-you options,” said VP of Marketing Patrick Coyle. “The creamer category, even among plant-based brands, is still dominated by sugar-laden products but we knew there had to be a better way to deliver sweetness.”
Only 2 percent of all plant-based creamer products are unsweetened or naturally sweetened, yet most consumers say sugar is by far the No. 1 ingredient they would like to reduce in their diet. Lower sugar options are now common in many food categories, just not yet in coffee creamers, and most low-sugar products are growing faster than their higher sugar alternatives.
Nutpods has a history of creating new products based on consumer demand: It released a line of oat-based creamers in 2019 to support requests for nut-free products, and regularly launches special edition flavors such as toasted marshmallow and cotton candy in response to consumer requests. All nutpods products, including the new sweetened line, contain zero grams of sugar per serving, a commitment the company made to its customers from day one.
“Recently, we have heard from some of our fans who want to move to plant-based creamers but aren’t ready to give up the sweetness in their coffee. Now with our zero-sugar sweetened creamers, we are ready to meet these consumers where they are on their own journey,” said founder and CEO Madeline Haydon. “While our classic unsweetened products continue to grow tremendously in popularity, our new sweetened line adds even more flavor without the added sugar or calories. We like to say that you can now have your cake and drink it, too, with zero sugar and only 5 calories per serving.”
The company has also prioritized minimizing its impact on the environment with a commitment to Plant-Pack cartons made from up to 95 percent plant-based materials, decreasing its dependence on petroleum and microplastics.
Nutpods Sweetened 11.2-oz. shelf-stable products will launch on Amazon and nutpods.com. Larger-sized 25.4-oz. products will also launch in mid-May at Sprouts Farmers Markets, Wegmans and other natural retailers.