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Casey’s Launches Breakfast Lineup Featuring Made-From-Scratch Dough

breakfast lineup

Casey’s has introduced its new breakfast lineup, featuring the Signature Handheld, a handmade, portable breakfast option that starts with Casey’s made-from-scratch dough along with an all-new Loaded Breakfast Burrito and Loaded Breakfast Bowl to complete the menu.

This first handmade breakfast lineup paired with new, fresh-brewed, bean-to-cup coffee will provide guests with a fast and easy breakfast of their choice, joining forces with Casey’s breakfast pizza.

More than 70 percent of Americans agree breakfast is the most important meal of the day, according to a recent survey commissioned by Casey’s. However, few spend much time preparing it thanks to school drop-offs or long work commutes. Nearly three-quarters of Americans whip up their breakfast in a matter of minutes, making quick and convenient solutions a key for many morning routines.

“Casey’s has always set an early morning alarm to start the coffee and roll out our made-from-scratch dough. Now we’re serving new and improved breakfast items and bean-to-cup coffee that will ‘wow’ our regular guests and attract new ones,” said Tom Brennan, chief merchandising officer. “Anyone looking for a fast, easy and delicious breakfast can find that at Casey’s. We’re here to make mornings even better as our guests return to school, work and other routines.”

Casey’s all-new breakfast lineup features:

  • Signature Handheld that starts with Casey’s made-from-scratch dough, wraps it around warm eggs, sausage or bacon and two types of cheese then is baked fresh to create a hearty, perfectly portable breakfast option;
  • Loaded Breakfast Burrito that is packed with warm eggs, shredded potatoes, bacon and sausage crumbles topped with melted cheese and rolled up in a soft flour tortilla;
  • Loaded Breakfast Bowl that brings egg, bacon, sausage, shredded potatoes and cheese together in a bowl; and
  • Bean-to-cup coffee that brews a fresh, hot cup of coffee, grinding beans instantly with six different flavors. The on-demand brewing process promises a fresh-brewed cup every time. ​

“Our goal with the new lineup is to make our guests’ days better with fresh coffee and a warm, delicious breakfast that fits easily into their morning routine,” said Michelle Wickham, VP of prepared food at Casey’s. “Our signature handheld is hearty, cheesy and portable. It’s so special we had trouble coming up with a name for it, so maybe our guests can help. And, I have to say, the loaded burrito and loaded bowl are packed with flavor and very satisfying, which is what our guests want.”

Casey’s survey also found that Americans drink 2.6 cups of coffee per day on average, making it the most popular breakfast drink.

As part of the launch, Casey’s is offering:

  • A free small coffee from Sept. 26 to Oct. 2 with any purchase using Casey’s Rewards to celebrate the entire week of National Coffee Day, celebrated on Oct. 1 (guests must save the offer in their Rewards account); and
  • A free small coffee by joining Casey’s Rewards – beginning Sept. 22, the first day of fall, (offer will be applied automatically; valid for 10 days after joining).

Adding to the breakfast news is Casey’s breakfast pizza’s 20th birthday. Breakfast pizza lovers and new fans can enjoy 20 percent off any large breakfast pizza using code BIZZA20 through Oct. 5. 

Casey’s is based in Ankeny, Iowa.

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