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Birdzi’s Visper Results Reveal Retailers Moving To Strategic Marketing

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Iselin, New Jersey-based Birdzi, one of the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, has released the most recent results from its clients’ Visper personalization campaigns.

Part of Birdzi’s customer intelligence platform, Visper leverages a retailer’s entire product catalog and customer insights to create specific offers, discounts and communication tailored to each shopper. Since its launch in October of last year, Visper has benefited major retailers like Weis Markets, Coborn’s and County Market, proving to be a more effective alternative to the weekly ad circular.

Across all Birdzi customers, more than 8 percent of shoppers who receive strategically targeted Visper offers buy one or more items versus the 4.5 percent of shoppers who buy one or more items from weekly circulars. This results in an incremental lift of over 15 percent versus the less than 1 percent generated by weekly circulars. In addition, Birdzi customers have seen a significant return on investment from Visper campaigns, which is driven by increases in customer engagement and shopper behavior. Results include:

  • 38.2 percent growth in the number of categories shopped;
  • 23.6 percent growth in the number of trips per shopper;
  • 16.6 percent growth in the spend per shopper;
  • 12.1 percent growth in shoppers who activated an offer for the first time; and
  • 11.8 percent growth in the number of shoppers.

Leveraging big data and machine learning, Visper helps retailers create one-to-one personalized customer experiences via email, direct mail or even print-on-receipt. Key benefits include:

  • Entire product catalog access: Use the entire store product catalog as the “offer pool,” making use of more than 40,000 products on average across the store;
  • Retailer-funded discounts: Assume responsibility for marketing efforts, while increasing return on investment to help fund personalized discounts;
  • Automated processes: Automate each step of the Visper process, from audience creation to recommended promotions for each customer to campaign execution; and
  • Individualized strategies: Grow lifetime value and engagement by leveraging custom customer audiences and deconstructing shopper profiles to strategically grow value.

“At Birdzi, we’re passionate about helping grocers re-create the personalized experience of the past using the AI-powered technology of the future,” said Shekar Raman, CEO and founder of Birdzi. “Visper has been a key tool to meeting this goal, delivering savings customers truly desire while providing real financial value for our retail customers.”

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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Featured Photo Barons Market Flagship Store
Point Loma Community
Huntington Beach, California
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