Orlando, Florida-based Mtn Dew has introduces its newest flavor, Mtn Dew Uproar, a blend of berry and kiwi that can only be found for a limited time at Food Lion stores.
“Food Lion has been a longtime partner of Mtn Dew, and we couldn’t be more excited to bring them their first-ever exclusive Dew flavor innovation,” said Jenny Figueroa, senior director of marketing for PepsiCo Beverages North America (South Division). “Dew Nation is adventurous and bold, and we wanted to give our fans at Food Lion a unique flavor charged combination that reflects their discerning tastes. A delicious mouth-watering berry kiwi flavor with a Dew twist, Mtn Dew Uproar is unlike any beverage ever tasted and bound to delight fans.”
The limited-edition Mtn Dew Uproar is available in 20 oz. and 2-liter bottles exclusively at Food Lion’s 1,100 stores in North Carolina, South Carolina, Virginia, Tennessee, Kentucky, Georgia, West Virginia, Maryland, Pennsylvania and Delaware.
“We are thrilled to be partnering with Mtn Dew to launch this new, limited-time flavor exclusively for our customers,” said Kevin Pruitt, category manager for Food Lion. “We pride ourselves in being able to offer our customers the latest products relevant to them and are sure Mtn Dew Uproar will be a hit.”
Food Lion and Mtn Dew are celebrating the flavor drop with a fully integrated rollout across digital, social media and brick-and-mortar retail. To order online, visit shop.foodlion.com.
For more information on Mtn Dew, head to mountaindew.com, Facebook or Twitter @mountaindew. #TasteTheRoar.