CommerceIQ, an e-commerce management platform provider, has integrated with Instacart, an online grocery delivery platform in North America. Brands can now drive market share on this channel via a new API integration and product offering called CIQ Advertising for Instacart.
The new product enables brands like Pilgrim’s Pride to obtain real-time visibility across all their campaigns on Instacart Ads and leverage CommerceIQ’s AI capabilities to apply automations in bulk to optimize Featured Product ads on Instacart.
“CommerceIQ’s integration of the Instacart Ads API bodes well for the fast-growing online grocery segment,” said Ryan Mayward, VP of ad sales at Instacart. “As consumers continue to flock to Instacart to take advantage of the breadth of offerings and retailers that we support, platforms like CommerceIQ will make brands more efficient and effective, not only in reaching their target audience but in ensuring that their e-commerce operation is optimized for success. We are excited to welcome CommerceIQ to the Instacart Ads API partner family.”
CIQ Advertising uses AI to convert business objectives into recommendations and automates the decision-making process so brands can operate at algorithmic speed, being always-on and retail aware.
The new CIQ Advertising for Instacart offering provides a single view of all ad campaigns that are running on Instacart Ads and allows users to gain visibility on top performers across campaigns, keywords or SKUs without having to manually drill down into each campaign. Brands can track advertising performance across different purchase journeys on Instacart such as search, browse and impulse buy.
Leveraging advanced machine learning algorithms, CommerceIQ classifies consumer searches into branded, category or competitor keyword types to understand purchase intent and identifies highly incremental searches where there are opportunities to drive spend for maximum ROI. Users can add a rule based on any performance metric, purchase journey or keyword type and take bulk actions with a single click instead of manually managing this process one campaign or keyword at a time.
“CommerceIQ’s e-commerce management platform provides substantial benefits, giving us the ability to understand performance across granular targets, including branded, generic and competitive keywords and apply bulk automations to optimize our campaigns in line with our business objectives,” said Rizwan Akbar, head of e-commerce at Pilgrims.
“Within three weeks of launch, we have seen incremental ad sales and ROAS improve by 53 percent while reducing our cost per click by 67 percent. These results are attributed to automations that optimize bids on an hourly basis and according to consumer spend patterns and keyword improvements, among other metrics.”
For more information on CommerceIQ’s Instacart Ads offering, visit blogs.commerceiq.ai.