Bush’s Beans has launched a new line of organic plant-based bowl toppers and soups developed in partnership with Blue Zones LLC, an organization dedicated to helping people live healthier and longer, and is offering a limited direct-to-consumer run of the new products ahead of the nationwide retail launch in 2022.
The blue zones, discovered by National Geographic Fellow Dan Buettner, are the five areas in the world where people live the longest, with more residents living to be 100 years old (making them centenarians) than anywhere else on Earth. They are Sardinia, Italy; Ikaria, Greece; Okinawa, Japan; Nicoya, Costa Rica; and Loma Linda, California.
While these places vary geographically, the people who live there share similar lifestyle habits like moving naturally, putting family first and eating a mostly plant-based diet – including a lot of beans (at least one-half cup a day). In fact, people in the blue zones eat four times as many beans, on average, as Americans do, and Blue Zones Chief Medical Officer Dexter Shurney calls beans “the cornerstone of centenarian diets.”
As an authority on beans for generations, Bush’s is joining Blue Zones on a mission to empower everyone, everywhere to live longer, more joyful lives through the celebration of beans.
“We’ve been in the bean business for generations, and like the Blue Zones team, we passionately believe that beans, humble though they are, are an essential part of a diet and lifestyle that may help people live healthier, longer,” said Stephen Palacios, SVP of marketing and innovation at Bush’s. “We’re honored to partner with the organization to spread the word and develop convenient, nutritious and, of course, delicious meal solutions that make it easy and enjoyable to eat like they do in the blue zones.”
Bush’s is the first food company to partner with Blue Zones and create a line of plant-based ready-to-eat products for consumers, rooted in the core principles of the Blue Zones lifestyle.
The limited-run products, which are still in the beta phase, are available starting at shop.bushbeans.com, only while supplies last, with the final line slated to launch at retail nationwide in 2022.
Bush’s, based in Knoxville, Tennessee, also offers a wide variety of Blue Zones-friendly products, from variety beans like cannellini, kidney, pinto and black beans to ready-to-eat options like Bush’s Best Sidekicks Rustic Tuscany Chickpeas.
For more information on how to follow the Blue Zones lifestyle, including Blue Zones-powered recipes made with Bush’s beans like Crunchy Garbanzo Beans, Skillet Orzo with Spinach, Chickpea and Lemon and the Best Black Bean Salad, visit: bushbeans.com.