After a year and a half of being socially distanced from family, friends and peers, Ocean Spray has launched the #BetterTogether campaign. In partnership with Jesse Tyler Ferguson, actor, producer and author of the cookbook, “Food Between Friends,” the #BetterTogether initiative will offer holiday recipes as well as provide nutritious “thank you” packages to school staff across the country.
The initiative also supports the national campaign, No Kid Hungry,
“Teachers and school staff have overcome many obstacles to keep kids learning and engaged during the past year. This harvest and holiday season, we’re proud to partner with No Kid Hungry and thank these heroic school communities that have been there for our children during an extraordinarily trying time,” said Tom Hayes, CEO of Ocean Spray, the agricultural cooperative owned by more than 700 farmer families. “Ocean Spray’s #BetterTogether initiative is a way to express our deepest gratitude and support No Kid Hungry in providing millions of healthy meals to kids.”
Ferguson will join Ocean Spray to help put together “thank you” care packages with No Kid Hungry at an Ocean Spray farmer’s cranberry bog to kick off #BetterTogether, starting with 50 schools. Together, Ocean Spray invites everyone to visit OceanSpray.com/bettertogether to nominate a school to receive a special message from Ferguson and a care package from Ocean Spray.
In time for holiday celebrations and spending time together with loved ones, Ferguson also will be launching recipes with Ocean Spray and sharing social media inspiration throughout the season.
“As we come out of the last 18 months, the promise of being able to finally spend time with loved ones is so wonderful; we are better together,” Ferguson said. “As a new dad, I’m so proud to partner with Ocean Spray to thank the school staff feeding our children by providing delicious and nutritious packages as part of the Ocean Spray #BetterTogether initiative supporting No Kid Hungry this holiday season.”
No Kid Hungry helps to provide meals to children by working with schools and local programs across the country to ensure all kids get access to three healthy meals a day.
“The pandemic continues to impact hungry children everywhere, and we are grateful to come together with Ocean Spray this year to give back to kids and families in need,” said Diana Hovey, SVP at Share Our Strength, the organization behind No Kid Hungry.
Additionally, the #BetterTogether campaign will include brand collaborations, influencer marketing, events and virtual experiences, digital media and consumer marketing.
To learn more about #BetterTogether and how to get involved, visit OceanSpray.com/bettertogether.
Founded in 1930, Boston, Massachusetts-based Ocean Spray is an agricultural cooperative owned by more than 700 cranberry farmers in the United States, Canada and Chile who have helped preserve the family farming way of life for generations.