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F&S Produce Co. Introduces Green Giant Stir-Fry Kits, Organic Vegetables

Pre-washed, pre-cut bagged fresh veggies are a winner for consumers who want a fast-fixing meal option to put on the table. Two new products from F&S Produce Co. are Green Giant Fresh Stir-Fry Kits and Little Green Sprout’s Organic vegetables.

Green Giant Fresh Stir-Fry Kits come in five flavors: Teriyaki, Korean Kimchi, Chinese Black Pepper, Coconut Lime and Scallion Ginger. All 14-oz. kits include an authentic veggie mix of bok choy, cabbage, broccoli, baby corn, carrots, snow peas and green onions, while each kit comes with a sauce container to add flavor. The shelf life is 14 days.

Stir-fry, perceived differently by consumers than sauté kits already on the market, ranks at approximately 7 percent for the most popular method of meal preparation. Plus, stir-fry has an annual growth rate of more than 19 percent. 

Little Green Sprout’s Organic vegetables will be available in the first quarter of 2022 as a seven-item line. Selections are Broccoli & Carrots, Broccoli Florets, Butternut Squash, French Beans, Veggie Medley (Broccoli, Cauliflower & Carrots), Brussels Sprouts and Cauliflower Florets. Each features a 10-oz. steam-in-bag packaging with pre-washed vegetables. USDA Certified Organic is stamped on the package. The shelf life is 15 days.

These products fill a void on the retail shelf and are on-trend as fresh organic produce sales grew by 11 percent in 2020, according to the Organic Trade Association’s 2021 Organic Industry Survey.

“The world continues to find new ways of eating healthy and staying fit, our new Green Giant Fresh Stir-Fry kits and Little Green Sprout’s Organic vegetables make this easy,” said Alexis Sommers, project manager of direct sales and marketing. “Both can be used in meal prep as a side dish, or as a heartier entrée paired with protein or the base for your own unique recipe.”

In the produce department, Green Giant Fresh Stir-Fry Kits are best merchandised with other meal and salad kits, while Little Green Sprout’s Organic vegetables ideally are displayed next to other bagged organic products. Keep refrigerated between 34 to 40°F.

Last year, F&S Produce successfully contracted for the rights to sell the Green Giant brand in 11 states. The Green Giant brand has a 92 percent awareness rating.

F&S Produce Co. Inc. is an over 40-year-old, family-owned and operated food manufacture centrally located in Vineland, New Jersey. The company’s 650,000-square-feet facilities process more than 100 million pounds of produce annually for its retail, food service and industrial customers. The food manufacturer operates under SQF 2000 Level 3 food safety certification. Sister companies include Pipco Transportation, a 50-plus truck operation that delivers produce products throughout the Northeast and Mid-Atlantic regions, and Mid-Eastern Cold Storage, a 60,000-square-foot warehouse with capabilities that include blast freezing and frozen storage. 

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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