Home » Northgate Market Embraces Tradition, Flavors Of Dia Le Los Muertos

Northgate Market Embraces Tradition, Flavors Of Dia Le Los Muertos


Northgate González Market will be celebrating the rich traditions of the Mexican holiday Día de los Muertos (Day of the Dead) with events and store offerings, including community altars, traveling student art exhibits, fresh marigolds and seasonal decorations, and its authentic pan de muerto at 42 stores across Southern California.

“During this special time of year, customers walk into our stores and immediately smell the warm aromas of fresh bread from the bakery department and see all of the holiday décor. I love seeing their faces light up,” said Northgate Market Co-President Miguel Gonzalez. “From candles, papel picado, to tamales and mole, we pride ourselves in helping customers keep these beautiful traditions alive.” 

Customers can find their pan de muerto at the stores in a variety of flavors: regular sugar, purple sugar, pink sugar, orange sugar, filled with caramel mousse or even filled with dulce de leche and Mexican chocolate. 

On altars and in homes, people place marigolds to guide the spirits back home. It is believed the spirits of the dead come back to visit their loved ones. All of the stores at Northgate Market have built altars and have a variety of fresh marigolds available for their customers in pots and bouquets.

The pandemic has hit the Latino community especially hard, and Northgate Market understands how important this holiday tradition is for the community. The company partnered with some of the largest Day of the Dead festivals in Southern California, including Hollywood Forever, and major events in El Monte, City of Bell and Santa Ana. They’re bringing a taste of the traditional holiday foods to these festivals or as they say, “Una Probadita de Tradicion.”

On top of the in-store offerings and community events, last month Northgate Market held its first High School & College Día de los Muertos Art Competition, where more than 80 students submitted artwork depicting the theme, “Keeping Traditions Alive.” The 14 finalists now have their artwork being displayed in a traveling art exhibit across Southern California, and, as well, the first-, second- and third-place winners have their artwork printed on a million reusable shopping bags. 

First-place winner of the Day of the Dead art contest was Itzel Huerta, a 16-year-old student Whitney High School in Anaheim. Second place was Aiyana Perez, 18, and a student Fullerton College. Third-place winner was Denise Saldivar, 15, who attends Anaheim High School.

At its new store in South Gate, California, Northgate Market invited renowned LA-based artist and altar maker Consuelo Flores to build a community altar. Local elected officials and community members signed sugar skulls and placed them on the altar in memory of their passed loved one. The Norwalk store will also host a community altar.

“We love having a grocery store in the heart of South Gate that brings so much to our community. Northgate Market offers our residents fresh produce and ingredients they long for, but also gives back in so many ways from health screenings to cultural celebrations,” said South Gate Mayor Al Rios.

Founded in 1980, Northgate González Market is an authentic, family-owned and operated Hispanic supermarket chain with 42 stores in Orange, Los Angeles, Riverside and San Diego counties. Headquartered in Anaheim, California, Northgate Market maintains its cultural heritage by offering its customers the best quality and freshest foods and personalized service. Visit northgatemarket.com for more information.

Featured Photos

Featured Photo WAFC Convention
Gaylord Rockies Resort
Aurora, Colorado
Share via
Copy link
Powered by Social Snap