Home » Grocery Outlet Partners With Instacart On Its First E-commerce Offering

Grocery Outlet Partners With Instacart On Its First E-commerce Offering


Emeryville, California-based Grocery Outlet Holding Corp., an extreme-value retailer, has partnered with Instacart on a pilot program to make its bargain shopping experience available online for the first time.

The program is set to run for six months across 68 of Grocery Outlet’s California stores. Through Instacart, products from Grocery Outlet’s independently owned and operated stores will be available for same-day delivery.

Grocery Outlet will offer daily essentials and staples for same-day delivery via Instacart, allowing customers to get what they need delivered quickly and affordably, while also maintaining the unique in-store treasure hunt experience.

“The pandemic has changed the retail experience and how people shop – advancing e-commerce by a decade in just a year and a half,” said Grocery Outlet CEO Eric Lindberg. “We think it’s important to make our great-value products available across another platform and to a greater audience, introducing Grocery Outlet to customers who may not have shopped with us before. Consumers are telling us that convenience is more important than ever – and we are listening. We’re using this program with Instacart to continue expanding the strong foundation of touching lives for the better that Grocery Outlet was built upon 75 years ago.”

Instacart will provide additional accessibility and convenience to Grocery Outlet customers through its platform.

“For 75 years, customers have relied on Grocery Outlet to feed their families, and we’re proud to now partner with them to bring their incredible brand online for the first time ever. Customers can now have Grocery Outlet’s unparalleled selection of affordable groceries and pantry staples delivered from the store to their door in as fast as an hour,” said Carolyn Everson, Instacart president. “We’re proud to unlock this new e-commerce solution for Grocery Outlet and create even more ways for their customers to save no matter how they choose to shop.”

To begin shopping from Grocery Outlet for same-day delivery via Instacart, customers can visit https://www.instacart.com/grocery-outlet or select the Grocery Outlet storefront on the Instacart app. For all orders, an Instacart shopper will pick and deliver within the customer’s chosen delivery time frame.

Based in Emeryville, California, Grocery Outlet is a high-growth, extreme value retailer of name-brand consumables and fresh products sold through a network of independently operated stores. Grocery Outlet has more than 400 stores in California, Washington, Oregon, Pennsylvania, Idaho and Nevada.

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