Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free, has expanded its service into Half Moon Bay, California, becoming the only no-fee and no-markup grocery delivery service in the area.
With Farmstead, residents can get local brands such as Straus (with free bottle pickup), Cowgirl Creamery, Acme Bread (baked each morning) and Casa Sanchez in addition to national brands such as Kraft, plus fresh, locally sourced produce.
Customers can choose a two-hour same-day delivery slot or sign up for a sustainable weekly route – meaning, Farmstead will deliver with other orders in the same neighborhood, to reduce carbon emissions.
Customers can place one-off orders, or become subscribers, with a regular delivery slot each week. Farmstead leverages proprietary AI technology and a dark store model – delivery-centric warehouses that generally serve a 50-mile radius – to maximize efficiency and reduce costs.
As a result, Farmstead offers prices comparable to or lower than most supermarkets, but with free delivery to doorstep. The company is growing quickly, with plans to expand nationwide to a primarily suburban, mid-market audience.
“We had numerous requests from Half Moon Bay residents to expand our service there. They had few choices for grocery stores and only high-fee options for delivery,” said Sara Custer, head of operations at Farmstead. “Since we have a dark store in the area, we were able to spin up new service for Half Moon Bay quickly. We’re proud to bring this new option to Half Moon Bay residents.”
Coastside farms and food producers are encouraged to contact Farmstead to list their products. Additionally, Farmstead’s hiring delivery drivers based out of Half Moon Bay.
Customers can sign up for Farmstead’s service at farmsteadapp.com.