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Fast Co. Honors Vital Farms In Its First List Of ‘Brands That Matter’

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Austin, Texas-based Vital Farms, a Certified B Corp. that offers a range of ethically produced pasture-raised foods nationwide, was named as one of Fast Co.’s 2021 “Brands That Matter.”

This is Fast Co.’s inaugural list that honors companies and nonprofits achieving relevance through cultural impact, social engagement and communicating their mission and ideals.

“Fast Company is excited to highlight companies and organizations that have built brands with deep meaning and connections to the customers they serve. At a time when consumers are holding companies to very high standards, businesses have much to learn from these brands that have garnered respect and trust,” said Stephanie Mehta, editor-in-chief.

“We believe our consistency in being honest and transparent with Vital Farms’ stakeholders has enabled us to build a brand that is trusted by millions of households across the country,” said Kathryn McKeon, VP of marketing for Vital Farms. “Through touchpoints like our traceability initiative – which allows people to view a 360-degree video of the farm and hens that laid the eggs in their carton – or our bold marketing campaigns, we love finding creative ways our brand can connect the people who buy our products with our purpose to improve the lives of people, animals and the planet through food. We are so pleased to be named on the first-annual ‘Brands That Matter’ list and are grateful to Fast Company for this recognition.”

The “Brands That Matter” list will be featured in the magazine’s November issue, on newsstands beginning Nov. 2, and online.

Vital Farms is a national consumer brand that works with more than 225 small family farms and is a leading U.S. brand of pasture-raised eggs and butter by retail dollar sales. Its pasture-raised products, including shell eggs, butter, hard-boiled eggs, ghee, Egg Bites, Breakfast Bars and liquid whole eggs, are sold in more than 17,250 stores nationwide.

Vital Farms pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country.

For more information, visit vitalfarms.com.

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