Ithaca, New York-based Rosie, an online grocery shopping platform for retailers and wholesalers nationwide, has appointed Merrick Rosner as its chief revenue officer, effective Nov. 16.
“Merrick’s deep passion for and knowledge of the grocery industry made him the perfect candidate to grow our leadership team at Rosie,” said Nick Nickitas, founder and CEO at Rosie. “In his time in the industry, Merrick has nurtured deep relationships with independent grocers and wholesalers. He also brings with him valuable experience working in tech with expertise in personalized rewards, loyalty, digital coupons and omnichannel integrations, which make him a strong asset to our team and partners.”
As chief revenue officer, Rosner will oversee Rosie’s sales and business development efforts and help refine the pipeline from prospective to acquired business. Most recently, he served as the chief revenue officer at KeyMe, where he facilitated the growth of its self-service key duplication solution to nearly 5,000 locations with some of the country’s largest retailers.
Rosner previously served as VP of enterprise accounts at AppCard for five years, where he developed key independent grocery relationships with top wholesalers, retailers and leading technology partners, including Rosie.
Earlier this year, Rosie completed a $10 million round of Series A funding, enabling the team to introduce new tools to enhance the shopper and retailer experience, launch new products to provide a seamless omnichannel journey for shoppers at home, in-store or on-the-go, further invest in monetization opportunities to increase retailer profitability, and recruit the best and brightest talent to accelerate product development.
Rosie partners with independent grocers and their wholesalers to provide a fully-customizable, branded e-commerce presence, delivery opportunities, omnichannel marketing and deep data services.
Rosie serves as the preferred e-commerce partner to the nation’s leading wholesalers including Associated Food Stores, Associated Grocers Inc., Associated Wholesale Grocers, Bozzuto’s, C&S Wholesale Grocers, Piggly Wiggly Alabama Distributing Co. and URM Stores.