Grand Rapids, Michigan-based Meijer has unveiled a sneak peek at its plans to help customers navigate this holiday shopping season. The retailer’s ads provide customers multiple opportunities to check items off their lists but also help them to plan their Black Friday shopping in advance.
Black Friday deals will start on Nov. 21 and extend through Black Friday weekend to Nov. 27. The deals will include weeklong savings across the store, bringing shoppers exclusive savings on everything from air fryers and toys to game consoles and televisions as they shop on Thanksgiving and Black Friday weekend.
Additionally, an annual Meijer customer favorite – Santa Bucks – also will be extended, offering customers weeklong savings on two separate occasions during the holiday season.
“We understand customers are looking for reassurance as they shop this holiday season, so we plan on doing our part to help them find great gifts by offering a wide variety for everyone on their lists during Black Friday week,” said Peter Whitsett, EVP of merchandising and marketing for Meijer. “We hope this sneak peek gives shoppers plenty of time to plan ahead and overcome the challenges of the ‘next normal’ as they maximize their holiday shopping.”
Whitsett said the company expects its Meijer mobile app to be key in providing customers a path to shop its stores in multiple ways. The Meijer app provides seamless access to weekly ads and sale items, as well as its mPerks Rewards program and digital shopping services. Customers can use Shop & Scan for easier checkout experience or use the app to shop online and have their orders fulfilled for pick-up or delivery. The pickup option offers the same as in-store pricing, access to weekly sales items and has no charge on orders over $35.
The retailer is also offering exclusive online deals via Meijer Pickup on Thanksgiving Day. Beginning at 6 a.m. on Nov. 25, customers can shop Meijer.com and Meijer mobile app for deals on the hottest items of the season. The one-day deals, including Xbox and PlayStation consoles, mega boxes of baseball and football cards, and a 65-inch Element TV, are available while supplies last and require an mPerks account prior to purchase.
Finally, if families want a peak into this season’s hottest toys, the Meijer Toy Book is designed so that kids can circle their choices and share with parents and other relatives. The ad previews for the Black Friday weeklong and Black Friday 2-Day deals can be seen by visiting the Meijer App. While customers can see the ads prior to distribution, the preview does not change the effective date of the advertised products.
Meijer operates 258 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. It is a privately-owned and family-operated company.