Batavia, Illinois-based Aldi is offering a Butterball turkey, sides and pumpkin pie for less than $30, both in stores and online for this Thanksgiving. According to a new survey, nearly 90 percent of hosts expect to spend $50 or more on a Thanksgiving meal for up to 10 guests.
Aldi shoppers will spend at least 40 percent less, with no coupons or gimmicks needed. With these savings, they can add more people to their guest list or round out their feast with extras like drinks, appetizers, desserts and seasonal décor.
“Soon we’ll be reconnecting with family and friends around the Thanksgiving table,” said Dave Rinaldo, co-president of Aldi U.S. “I’m incredibly proud that for less than $30, Aldi shoppers can prepare a delicious Thanksgiving meal, including the turkey, sweet potatoes, pumpkin pie and more. With that kind of savings, you may have room for an extra chair or two around the table this year.”
A recent Morning Consult survey of 2,200 Americans, commissioned by Aldi, found most people are eager to celebrate Thanksgiving and plan to gather with pre-pandemic size groups. The survey also asked participants to consider what’s better: the turkey or the sides?
The main dish was voted the favorite part of the Thanksgiving meal, beating out the sides by two percentage points and proving you really can’t have one without the other. Fortunately for those attending Thanksgiving gatherings, hosts said they will also be serving appetizers (46 percent), dessert (58 percent) and alcoholic beverages (34 percent), so everyone can leave satisfied.
For the second year in a row, Aldi is embracing the holiday giving season by gifting every employee two $30 gift cards to cover the cost of two Thanksgiving meals; one to keep, one to give (or two to give).
“The culture of kindness that exists among the Aldi community is nothing short of remarkable,” said Rinaldo. “From gifting a bouquet of flowers to a stranger, to paying for another shopper’s groceries, our fans are always helping each other out. We’re proud to carry that tradition forward this Thanksgiving and pay-it-forward in our communities.”
Aldi stores are designed for easy in-and-out trips but customers can also get all the holiday deals and goodies they need with delivery or curbside pickup. Visit aldi.us to stock up on Thanksgiving essentials in store or online.
With more than 2,100 stores across 37 states, Aldi is on track to become the third-largest grocery retailer by store count by the end of 2022.