Stop & Shop has been awarded the 2021 Bronze Mercury Award for Crisis Communications by the Greater Connecticut Chapter of the Public Relations Society of America.
The retailer was honored for its communications around the implementation of senior shopping hours and its partnership with Uber during the COVID-19 pandemic to offer discounted rides during those special shopping hours.
The Mercury Awards recognized outstanding creative and strategic excellence demonstrated in 2020-21 by a wide variety of agencies, companies, colleges, nonprofits and organizations across the state following judging by 19 members of the New Mexico Chapter of Public Relations Society of America.
“Stop & Shop and Rubenstein Associates have worked diligently together to set a high standard for innovation and creativity in our continued execution of public relations tactics and campaigns,” said Maura O’Brien, Stop & Shop spokesperson. “This award is particularly meaningful after a year filled with unforeseen and unprecedented challenges.”
PRSA CT advances the public relations profession and supports public relations professionals throughout the state of Connecticut. With nearly 100 members, the chapter encompasses a diverse group of entry-, mid- and senior-level professionals, representing advertising agencies, independent consultants, business and industry, government, hospitals and health care organizations, professional associations, education and nonprofit organizations.
Through PRSA CT’s website and social media channels, Stop & Shop received public recognition and digital tributes in lieu of an in-person award ceremony. This year’s virtual Mercury Awards celebration was sponsored by Sullivan & LeShane Public Relations Inc. and Albertus Magnus College.
A neighborhood grocer for more than 100 years, Stop & Shop offers a wide assortment with a focus on fresh, healthy options at a great value. The Stop & Shop Supermarket Co. LLC is an Ahold Delhaize USA company and employs 58,000 associates and operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey.