Throughout the holiday season, Kroger is partnering with The Salvation Army’s Red Kettle Campaign to help raise funds to support those in need. Volunteers will ring the Red Kettle bells at local Kroger stores to encourage donations.
“The need among families and individuals is greater than ever this year, and we believe it’s important to continue supporting the Red Kettle Campaign,” said Felix Turner, manager of corporate affairs for Kroger’s Atlanta Division, which includes Georgia, Eastern Alabama and South Carolina. “Donations made through the annual Red Kettle campaign help provide meals for the hungry, shelter for the homeless and assistance to those in crisis who need help and hope throughout the year.”
Salvation Army bell ringers will continue to follow COVID-19 safety guidelines in accordance with the CDC, state and local officials.
“Kroger’s partnership with The Salvation Army aligns with our Zero Hunger | Zero Waste bold social impact plan to create communities free of hunger and waste,” Turner said.
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country.
In the first listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit SalvationArmyUSA.org.