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Sprouts Farmers Market Opens New Format Store In Smyrna

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Sprouts Farmers Market opened a new store in Smyrna, Georgia, on Dec. 1, at 2530 Cumberland Blvd. The location is the first Georgia Sprouts to feature the specialty market’s updated design and layout.

A ribbon-cutting ceremony was held before doors opened at 7 a.m. Every customer on grand opening day received a free reusable bag with purchase.

From Dec. 3-5, new customers with the Sprouts app can clip a digital coupon to receive 20 percent off one purchase when they set the Smyrna location as their store. Through the app, shoppers can view the weekly ad and save more than $100 with digital coupons every month.

“The Sprouts app makes it even easier to save, since we load all of our best deals on the app for our customers,” said Gil Phipps, chief marketing officer. “You can also view our weekly ad with the freshest deals and hundreds of digital coupons that shoppers can clip and redeem by scanning their personal barcode at the register, or by simply typing in their phone number at checkout. Our customers get all of that, plus the best prices on the freshest produce every day.”

Store experience
The latest store design makes it easier for health-minded and food-centric shoppers to explore new “better for you” products. Features include:

  • An Innovation Center showcasing new-to-market, attribute-driven products, many of which are exclusive to Sprouts as part of its “Find a New Favorite” program which rotates monthly;
  • An expanded frozen department with easy meal solutions including keto, plant-based and paleo options, among others; and
  • A plant-focused refrigerated section highlighting the latest plant-based meat alternatives.

“Local shoppers know Sprouts for carrying the latest healthy products and quality fresh produce, and we’re looking forward to showcasing these items through new department layouts and displays at the Smyrna store,” said David McGlinchey, chief format officer.

Along with innovation, the remodeled store focuses on Sprouts’ popular selection of fresh produce at the center of the store, which includes more than 200 affordable organic varieties every day.

Holiday offerings
To add ease to this year’s holiday gatherings, existing Sprouts stores across Atlanta are now taking pre-orders for fully prepared holiday meals that are ready to heat and serve. To order and see this season’s offerings, visit sprouts.com/holiday.

Headquartered in Phoenix, Arizona, Sprouts employs approximately 35,000 team members and operates more than 360 stores in 23 states nationwide. To learn more about Sprouts, visit about.sprouts.com.

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