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PIM Brands Taps Ross To Lead New Government Affairs Team

PIM Ross
Norman Ross

Global snacks and confections maker PIM Brands Inc. has appointed Norman Ross as VP of government affairs. Based in Washington, D.C., Ross will lead legislative and public affairs efforts at the local, state and federal levels and areas of corporate communications.

He also will work closely with a variety of trade associations with which PIM Brands is connected, including the National Confectioners Association, National Automatic Merchandising Association, National Association of Convenience Stores, National Association of Concessionaires and many others, to support the legislative agenda of the confections and snack industries.

“We are delighted to welcome Norman to the PIM team. His extensive experience, leadership and accomplishments in the government and public affairs arenas will be invaluable to our company as we continue to grow and evolve,” said Michael G. Rosenberg, PIM Brands president and CEO. “Effectively navigating the increasingly complex regulatory landscape in Washington, D.C. and across the 50 states, as well as advocating key issues with NGOs, will be critical to our future success, and Norman is the ideal professional to help guide us in these diverse areas.”

Prior to joining PIM, Ross was VP of public affairs and communications for Heartland Coca-Cola Bottling Co. in Lenexa, Kansas. He worked in the Coca-Cola system for more than 19 years, providing leadership for Coca-Cola Enterprises Inc. in the public affairs and communications functions. He also served as director of federal government affairs with The Coca-Cola Co.

In addition to his time spent within the Coca-Cola system, Ross led federal and regional government affairs efforts for MGM Resorts International as VP of federal and regional government affairs. 

Currently ranked as No. 40 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world and continuing to climb, PIM Brands Inc. has also been named as one of the fastest growing CPG companies in the USA by The Boston Consulting Group and IRI four times. Park Ridge, New Jersey-based PIM is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies and by NJBIZ as one of New Jersey’s 50 largest privately held employers. 

PIM’s brands include Welch’s Fruit Snacks, Welch’s Fruit ‘n Yogurt Snacks, Welch’s Fruit Rolls, Welch’s Juicefuls Fruit Snacks, Sun-Maid Chocolate Raisins, Toggi Fine European Chocolate Wafers, Tuxedos Chocolate Almonds, Original Gummi FunMix, Sour Jacks Candies, Nuclear Sqworms, Gummi Worms and many more.

For additional information, visit pimbrands.com.

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