Grand Rapids, Michigan-based Gordon Food Service has unveiled its newest effort toward waste reduction and education with Re.Source, a comprehensive range of sustainable food packaging, available exclusively through the company. Re.Source products began rolling out in December and will continue throughout 2022.
The Re.Source brand’s mission is to “Simplify Sustainable” with products designed to share an operator’s sustainability story while educating and simplifying the consumer experience. The Re.Source packaging uses a visual system of bold colors, icons and clear instructions to ensure users can properly dispose of the products through recycling, composting or reuse.
A 2019 Consumer Brands Association study (Reduce, Reuse, Confuse) reported 96 percent of consumers think the recycling and sustainability lifecycle is difficult to understand. Re.Source products, while made using renewable resources, also focus on educating consumers about a product’s end-of-life action – something too often unclear to consumers.
Clear, direct consumer action and education is the foundation of the Re.Source brand, creating a greater likelihood products will be disposed of in their most renewable manner.
The offering features a companion waste bin and decal system that helps further guide customers to the right end-of-life action. Bins and decals are designed with the same visual system of colors, icons and words as the packaging: recycle, reuse and compost – so consumers know exactly what gets disposed of where.
“We are thrilled to launch a proprietary family of products that are both sustainable and smart, particularly at such a critical time,” said Rich Wolowski, Gordon Food Service CEO. “Since the pandemic’s start, to-go orders have sharply increased across North America, with single-use plastic and styrofoam containers filling landfills at an accelerating rate. We’re excited to offer our customers a smart solution to a critical problem and an important step toward a more sustainable future in foodservice.”
To learn more about Re.Source, visit gfs.com/resource.