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Cheez-It Bowl Crowns Its First Mascot


No matter if you’re cheering for Clemson University or Iowa State University during the 2021 Cheez-It Bowl on Dec. 29, there’s a new mascot entering the playing field. Prince Cheddward is joining a line-up of college football characters as the Cheez-It Bowl’s first mascot.

From his Cheez-It crowned, cheese-wheel head, to his royal Cheez-It sceptre, Prince Cheddward embodies the excitement the brand brings to bowl game season. With the help of Prince Cheddward, Cheez-It will cap off a year of 100th birthday celebrations by encouraging the competing teams to play like kings.

Whether fans are cheering at Camping World Stadium or from home while enjoying Cheez-It crackers, Prince Cheddward will deliver unpredictable, entertaining moments ahead of and throughout this year’s Cheez-It Bowl.

“We kicked off our 100th year with a Cheez-Itennial cake and knew we had to keep the party going until the very end,” said Erin Storm, brand senior director for Cheez-It. “Over the past three years, the Cheez-It Bowl has seen unbeatable action, towering Cheez-It Box seats and end zones packed with animatronic cheese wheel fans, but this year calls for the royal treatment. Prince Cheddward takes team spirit to the next level, and we can’t wait for him to help bring fans into the fun of the cheesiest bowl game of the season.”

Tune in for the 2021 Cheez-It Bowl at 5:45 p.m. ET on Dec. 29 on ESPN to see Prince Cheddward’s stadium debut. Last year’s Cheez-It Wheel Fans are coming back, this time next to real live fans.

For more information, check out Facebook.com/CheezIt

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