Phoenix, Arizona-based Bubbies Ice Cream has announced new distribution for its three most popular flavors – Mango, Strawberry and Passion Fruit – in Publix Super Markets. The expansion of its Mochi Ice Cream at the conventional grocer is in response to surging consumer demand, the company said.
Publix adds to the growing list of natural and conventional grocery stores nationwide to sell Bubbies, including Sprouts, Whole Foods Market, Safeway, Albertsons, Big Y and others.
According to the brand’s ibotta insights 2020 Shopper Analysis, Bubbies has experienced double digit growth over the past years as well as an increase in repeat purchases compared to the year prior.
Bubbies Passion Fruit Mochi is also the No. 1 fastest-growing item for the mochi segment in the natural channel.
With shoppers staying more loyal to purchasing Bubbies Ice Cream, the brand now represents a significant share of annual sales in the category.
“We are thrilled to announce our partnership with Publix making our Mochi Ice Cream more accessible across the country, welcoming new shoppers as well as making our delicious treats more available to loyal fans,” said Katie Cline, VP of marketing.
“Over the past year, we noticed not only are shoppers looking for ice cream as a comfort food, but also as a unique experience – from texture to flavor discovery and natural ingredients. It’s extremely meaningful for us to take on this new opportunity to provide value to consumers and deliver small moments of joy.”
Bubbies Mochi Ice Cream is certified gluten-free and made with only high-quality ingredients, including all-natural flavors and real fruit puree and have fewer than 90 calories per serving.