Home » Peak Rock Capital Affiliate Sells Pretzels Inc. To Hershey Co.

Peak Rock Capital Affiliate Sells Pretzels Inc. To Hershey Co.


An affiliate of Austin, Texas-based Peak Rock Capital, a middle-market private investment firm, has announced the close of its sale of Pretzels Inc. to The Hershey Co.

Pretzels produces an extensive portfolio of salty snacks that includes traditional, peanut-butter-filled, almond-butter-filled, flavored, seasonal and gluten-free pretzels, as well as extruded snack products. The company serves a diverse, blue-chip customer base that includes leading grocers and national brands.

An affiliate of Peak Rock acquired Pretzels in 2018 from the founding families. During Peak Rock’s ownership, Pretzels embarked on a variety of transformational growth and operational initiatives. These included the expansion of the company’s Plymouth, Indiana facility and the construction of a new facility in Lawrence, Kansas, which has created more than 300 new manufacturing jobs. The company also invested heavily in new product development, introducing several successful products, including almond-butter-filled pretzels.

“Working with the team at Pretzels has been an incredible experience,” said Robert Strauss, senior managing director of Peak Rock. “Under our ownership, the company completed successful investments in its production capacity, innovation capabilities and organizational talent. These investments have enabled the business to support growing customers and deliver innovative new products while driving broader category growth.”

Greg Pearson, CEO of Pretzels, added, “Peak Rock has been an invaluable partner to Pretzels as we have invested heavily in our assets and organization. The transformational growth achieved over the last several years would not have been possible without Peak Rock’s support. We are excited to join Hershey and look forward to continuing to support our customers with our differentiated capabilities and unparalleled service. Further, I would like to thank the entire Pretzels team, without whom we could not have achieved this success.”

“This transaction demonstrates Peak Rock’s willingness to invest substantial capital to support growth in food and beverage businesses,” said Anthony DiSimone, CEO of Peak Rock. “We look forward to partnering with additional leading consumer businesses that can benefit from Peak Rock’s capabilities to invest behind strategic and operational initiatives.”

Evercore acted as the financial advisor and Kirkland & Ellis LLP acted as the legal advisor to the company on the transaction.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap