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Twinings’ New Campaign Brings Vibrancy, Positivity To Well-Being Drinks


Clifton, New Jersey-based Twinings blends positivity and vibrancy in its new “Drink in Life” campaign. Showcasing its new Superblends collection, “Drink in Life” demonstrates how these new products may help consumers feel good, live well and enjoy life.

Twinings’ Superblends are at the heart of the “Drink in Life” campaign, with four new flavors that are fortified with vitamins and functional additives.

“Our ‘Drink in Life’ campaign is rooted in the idea that taking even the smallest step counts when it comes to reaching your wellness goals and contributing to your overall health,” said Mike Currie, VP of marketing at Twinings North America. “Twinings is committed to delivering quality teas with exceptional taste and aroma that make consumers feel good – both inside and out – with every sip.”

The Superblends collection is available in four premium flavors, with additional flavors slated for 2022:

  • Sleep+: Wake Up Wonderful – Tastefully combines the sweet flavor of vanilla with warming cinnamon and melatonin, crafting a well-balanced herbal tea to include in a nightly bedtime routine;
  • Immune Support+: A Super Defense – Combines the sweet taste of mango and the subtle warmth of ginger with green tea and Vitamin C for an uplifting cup every day;
  • Energy+: Play All Day – Uniquely mixes the flavors of apples and oranges with green tea and Vitamin B6 for an exhilarating blend; and
  • Heartea+: Support a Healthy Heart – Raspberry flavored hibiscus herbal tea that supports healthy heart function with the addition of Vitamin B1.

“Twinings’ Master Blenders leverage generations of trusted knowledge and ethical integrity to craft exceptional well-being drinks that are made with only the finest herbs, fruits and teas,” said Sophia Forrester, herbal advisor at Twinings North America. “Twinings is proud to introduce its latest Superblends collection, which offers a range of functional benefits to help consumers enhance their everyday lives, without compromising on great taste.”

Twinings inspires consumers to “Drink in Life” with its full portfolio of wellness drinks, which includes its Superblends collection in addition to products that contain Probiotics and Adaptogens such as Calm, Detox and Boost.

Each cup of Twinings’ Probiotic tea delivers 250 million CFU of probiotics that have been shown to help with effective digestion support. As part of an active and healthy lifestyle, Twinings’ Adaptogen teas can provide comfort and relaxation, work in harmony with the body’s natural detoxification process and help rev up metabolism.

The “Drink in Life” campaign will be supported by a multifaceted marketing campaign inclusive of connected television, digital campaigns and in-store point-of-sale materials. Twinings’ Superblends, Probiotics and Adaptogens are sold at national retailers nationwide, leading e-commerce sites and through twiningsusa.com for $5.49 (price varies by retailer) per carton.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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