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JADA Creates First-To-Market Turmeric Salt


Miami, Florida-based JADA, the company behind introducing a vegan and gluten-free version of Australia’s chicken salt, has developed a turmeric salt that helps home cooks enjoy the health benefits of this superfood herb.

The all-purpose seasoning is a way to add a boost of flavor to recipes while reaping the antioxidant and anti-inflammatory properties of turmeric. It can be sprinkled over eggs at breakfast, used to season grilled meat, seafood or vegetables, and enjoyed on snacks like popcorn and French fries. Seen on Shark Tank in November, it’s also a better-for-you swap for traditional chicken bouillon and an alternative to standard table salt.

In addition to turmeric, the savory blend also contains sea salt and spices like onion powder, garlic powder and black pepper, which has been shown to help absorb the curcumin found in turmeric and enhance the benefits of the golden spice.

This clean-ingredient, Non-GMO Project Verified product is compatible with paleo and vegan diets and free of gluten, soy and sugar. It also contains no anti-caking agents, no MSG and no chemicals or other manufactured food additives.

“From reducing inflammation to improving cardiovascular, brain and joint function, the health benefits of turmeric are vast,” said Khasha Touloei, founder of JADA. “When creating our Turmeric Salt, we wanted to harness all of the nutritional power that comes with this warm and bitter herb, while creating an approachable and appealing flavor profile that would pair well with a variety of dishes and make it easy to incorporate this amazing herb into your daily diet.”

Made in the USA, JADA’s Turmeric Salt is sold online through Amazon and JadaBrands.com for an SRP of $8.99 for a 3.3-oz. container. The product is also available in select H-E-B stores, including all Central Market locations.

JADA was founded by a doctor inspired during his residency to help his patients eat healthier. He brought a vegan version of Australia’s chicken salt to the U.S. market. Subsequently, Turmeric Salt was launched. Today, JADA’s plant-based meat mixes are sold online and are expanding into retail, including the Plant-Based Unseasoned Chick’n Mix at Whole Foods Market locations in Florida.

Visit JadaBrands.com for more information and follow @jadabrands on social media.

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