Rosemont, Illinois-based Haribo, the inventor of the gummi bear, is kicking off 2022 by celebrating the 100th birthday of its original sweet treat, Goldbears.
Created by Haribo founder Hans Riegel in 1922 and known for its gold packaging, Haribo will mark the Goldbears’ birthday celebration with new innovations and surprises, including a limited edition mix of Goldbears with party hats, single-flavor bags and a sweepstakes getaway to Myrtle Beach, South Carolina.
“Haribo is the original creator of the gummi bear, and we’re so excited to celebrate the 100th birthday of our iconic Goldbears in unique and meaningful ways here in the U.S., ” said Rick LaBerge, COO of Haribo of America Inc.
“We’ll be marking this momentous occasion throughout 2022, and we want consumers to join in on the fun with us all year long,” he said.
New gummies for every celebration
Haribo will unveil several new varieties of Goldbears gummies for 2022. Starting with a fun twist for a limited-time only, the original Goldbears will include blue-raspberry flavored party hats.
Haribo also will release limited edition single-flavor varieties in Pineapple (clear) and Blue-Raspberry (blue). While Pineapple is already a fan-favorite, Blue-Raspberry is new to the flavor lineup of Goldbears.
These limited edition flavors will be available throughout 2022, with one additional new flavor innovation scheduled to release later this year.
To continue the celebration, Haribo will send four Goldbears fans on a week-long vacation to Myrtle Beach and a year’s supply of Goldbears. This sweepstakes also will include hundreds of runner-up prizes, passes to the Carolina Country Music Festival, brand swag and other summer-themed prizes.
Consumers can enter the sweepstakes now through in-store QR-Code displays or 100yearsofgoldbears.com until Dec. 1.
For more information, visit haribo.com.