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Phocus Expands Distribution With Kroger In Southeast 

Phocus Sparkling Water

Louisville, Kentucky-based Phocus Caffeinated Sparkling Water has entered a distribution agreement with Kroger and is now available in 185 of its stores throughout Georgia and parts of Alabama and South Carolina. 

The caffeinated beverage company enters the new year with more than 60 percent annual growth in the number of retail locations carrying Phocus.

“We are pleased to expand our partnership with Kroger extending into their Southeast stores and look forward to helping more of their shoppers focus on a healthier body and mind,” said Todd Creek, Phocus CEO. 

“We are seeing positive response from the many consumers who are embracing a wellness lifestyle and looking for an option that’s supported by a boost from only natural caffeine and refreshing flavors, yet with no sugar or sweeteners,” Creek said.

Kroger shoppers will find popular Phocus flavors on shelves, including Blood Orange, Peach and Grapefruit. The Kroger partnership also includes a direct store delivery arrangement with four new distribution partners. 

Phocus is currently available nationwide in Grapefruit, Blood Orange, Yuzu & Lime, Cucumber, Peach, Natural and recently released Mint, Cola, Cherry Cola, Root Beer, Mixed Berry and Crisp Apple flavors. 

The expansion of the Kroger distribution brings the number of retail stores nationwide carrying Phocus to 3,400. Over the course of 2021, Phocus completed new distribution deals with Publix, Albertsons/Safeway and Fresh Thyme, adding to its prior distribution with select Kroger, CVS and Giant stores, along with specialty retailers.  

“We’re thankful to Kroger for their confidence in our brand and our high-quality products,” Creek said. “This is just the beginning of even more exciting expansion news in the coming months which will keep us fueling their customers for years to come.”

For more information and specific retail locations, visit DrinkPhocus.com.

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