East Hanover, New Jersey-based Oreo is bringing nostalgia back through Oreo Cakesters, which soon will be hitting grocery stores’ shelves.
To promote the fan-favorite cookies returning to the market, Oreo held a nostalgic takeover event on Jan. 7 of the only place in the U.S. where it still feels like the mid-2000s: The last Blockbuster in Bend, Oregon.
Oreo marked the occasion by surprising Blockbuster shoppers with a larger-than-life exterior co-branded marquee, Oreo Cakesters-themed movie posters and free samples of Oreo Cakesters – delivered in retro VHS-inspired packaging.
“Oreo loyalists have been asking and waiting patiently for Oreo Cakesters to return, and we’re thrilled to celebrate this epic comeback,” said Justin Parnell, VP of marketing at Oreo. “We hope the Blockbuster takeover will playfully bring store-goers back to 2007, when Cakesters first launched and the soft-baked snacks became a fan-favorite.”
Cakesters, the soft-baked take on the classic Oreo cookie, won loyal hearts when launched in 2007. Although the product was discontinued five years later, the passion remained, sparking the brand to bring it back – and with it some 2000’s nostalgia.
“Being the last-standing Blockbuster, we are rooted in nostalgia,” said Sandi Harding, the store manager of Blockbuster. “We’re excited to collaborate with Oreo to surprise our shoppers with the unique experience to ‘rewind to 2007’ in celebration of the comeback of a beloved snack from their past.”
OREO is available in more than 100 countries around the globe. More than 60 billion Oreo cookies are sold each year, with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion Oreo cookies have been sold since the first Oreo biscuit was developed in 1912.
For more information and to find a Oreo retailer near you, visit oreo.com/oreo-cakesters.