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Einstein Bros. Launches Take & Toast Line For National Bagel Day

Lakewood, Colorado-based Einstein Bros. is making its bagels more available by bringing its Take & Toast Bagels to Walmart shelves in more than 3,500 locations nationwide, in time for National Bagel Day on Jan. 15.

The bagel shop has developed a first-of-its-kind bagel offering for the grocery store space. Take & Toast Bagels are the closest and most convenient at-home option that lives up to the Einstein Bros. Bagels bakery experience, perfect for those who crave Einstein Bros Bagels but do not live near a bakery or simply don’t want to leave the house.

“Through our collaboration with Walmart, we can now offer our iconic, fresh bagels inside Walmart stores across the country so consumers can experience craveable, fresh-from-the-oven bagels from the comfort of their homes,” said Ernie Mattin, head of consumer packaged goods for Einstein Bros. Bagels. 

“We take bagel innovation seriously in our bakeries, and we are proud to offer that same fresh-baked bagel experience at home, ensuring everyone can have a taste of America’s best bagels. Our Take & Toast Bagels have no artificial flavors, colors, preservatives or high-fructose corn syrup, making them the best off-the-shelf option to get your bagel fix almost anywhere in the United States,” said Mattin.

The bagels will be available in five-packs of the most popular flavors: Plain, Everything, Cinnamon Raisin and Asiago. Take & Toast Bagels are baked in Einstein Bros. Bagels ovens and crafted to be finished at home in consumers’ own toasters or ovens, allowing for a bakery-quality bagel that isn’t dried out or overcooked.

“Walmart is committed to bringing innovative ideas and breakfast offerings to our stores, and the addition of Einstein Bros. Take & Toast Bagels is just one way we’re doing so this year,” said Raven Washabaugh, associate merchant of breakfast at Walmart. 

For more information on Take & Toast Bagels, visit einsteinbros.com/take-and-toast-bagels.

Einstein Bros. Bagels is part of the Panera Brands family, a quick-casual company also known for Bruegger’s Bagels, Noah’s New York Bagels and Manhattan Bagel brands. 

Einstein Bros. Bagels also serves gourmet bagel sandwiches, coffee, espresso, sweets and snacks. It is the largest bagel retail company in America with more than 700 locations in 40 states and the District of Columbia. 

To learn more, visit EinsteinBros.com.

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