Home » Wakefern Food Corp. Adopts Technology From FlexEngage

Wakefern Food Corp. Adopts Technology From FlexEngage


FlexEngage, a receipt and transactional communications company, has been chosen by Wakefern Food Corp. to power its digital receipt marketing technology.

FlexEngage offers personalized digital receipts for in store and online purchases, making the digital receipt program more enticing for customers.

“As our customers’ digital engagement continues to grow, the flexEngage and Wakefern partnership will elevate the post purchase experience,” said Elizabeth Goodbread, director of digital commerce for Wakefern. “More dynamic, personalized messaging enhances the digital journey and drives loyalty.” 

Wakefern is the largest retailer-owned supermarket cooperative in the U.S., with supermarket banners that include ShopRite, Price Rite Marketplace, the Fresh Grocer, Gourmet Garage, Fairway Market and Dearborn Market.

“We believe flexEngage has the best receipt marketing platform, and we look forward to providing Wakefern with another digital experience that we know their customers will appreciate,” said Tomas Diaz, CEO of flexEngage Inc.

FlexEngage delivers custom-made transactional communications that reduce churn for brand-driven retailers. 

Learn more at flexengage.com/industry-grocery.

Wakefern Food Corp. began as a small, local cooperative that began with eight grocery store owners. Founded in 1946, the company comprises nearly 50 member families who today independently own and operate close to 360 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. 

For more information, visit wakefern.com.

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