Sifter SP Inc. is teaming up with Walmart to make it easy for customers to reach personal wellness goals while grocery shopping at Walmart online and in-store.
More than 200 million consumers are said to be adhering to a diet or health-related program, while 85 million are reported to have allergies or food avoidances when shopping. When customers shop through the app, it will let them know if the food they have selected is a match for their wellness goals based on the diet criteria they have selected.
Walmart’s new “Shop-by-Diet” tool, powered by Sifter’s technology, will help shoppers find foods and supplements that fit their personal dietary and lifestyle goals with greater variety and flavor.
Walmart customers will be able to discover and shop for foods based on allergens such as nuts or dairy; medical diets such as diabetes and heart health; and dozens of lifestyle diets, from vegan to keto to kosher.
Shoppers also can use the Shop-by-Diet tool to sort through products based on responsible practices like grass-fed or find products that won’t interact with medications.
“Partnering with Walmart to support customer wellness is exciting for everyone at Sifter,” said Andrew Parkinson, co-founder of Sifter. “Sifter’s passion is to make healthy eating easy for everyone. Walmart’s Shop-by-Diet tool will help millions of its customers better manage their health through diet and nutrition.”
Customers can find the new Walmart Shop-by-Diet tool by visiting walmart.sifter.shop on their mobile phone by scanning and shopping in store.
Grocery e-commerce entrepreneurs Andrew and Thomas Parkinson, founders of Peapod and ItemMaster, created Sifter. Using a proprietary, science-based “sifting” technology with more than 130 diet and nutrition filters, the free, interactive site allows users to find food products and dietary supplements based on their personal diet needs and preferences.
Sifter technology also powers retail, brand and healthcare platforms. Corporate partners and advisors include registered dietitians, health and wellness organizations, major retailers, brands and data providers to ensure the search platform delivers accurate and trustworthy results.
To learn more, visit sifter.shop.