Plano, Texas-based Lay’s Golden Grounds is celebrating fans who rally for their teams season after season by bringing the field to them.
Representing the legacy of 29 NFL teams from coast to coast, Lay’s Golden Grounds chips are the same Lay’s taste but this time are made with a special salute to their favorite teams.
Lay’s created the limited-edition line of Lay’s Golden Grounds chips by pulling soil directly from NFL stadiums and fields across the country.
Under the careful watch of Frito-Lay farmers, they mixed the soil into separate parts of the potato field to make chips infused with the grounds of each NFL team. The limited-edition bags also feature keepsake packaging with NFL team colors and logos.
Lay’s also will return to the Big Game advertising stage after 17 years.
“Lay’s is all about bringing joy to our fans, and we know there’s nothing that brings a smile to football fans’ faces more than cheering for their favorite team at their home field,” said Stacy Taffet, VP of marketing for Frito-Lay North America.
“The limited-edition chips are our way of celebrating fans who stand by their teams through victory, defeat and everything in between. I can’t think of a better way to kick off our journey back to America’s biggest stage with Lay’s return to the Super Bowl, where we’ll look to spread even more joy with game-day snacks and an incredible new commercial we’ll unveil soon,” she said.
To kick off Golden Grounds, Lay’s enlisted the help of Jerry Rice, one of the most legendary NFL players to ever step foot on the field. With 20 seasons under his belt, his love for the game runs deep.
“Game days were some of the most exhilarating and challenging times, and as a player, you grow a special bond with the fans who cheer you on and wear your number on their shirt,” said Rice. “That type of loyalty and support is what makes football such a great sport, and that’s why I’m excited to partner with Lay’s to share the heart and soul that went into Golden Grounds.”
How fans can score
Until Jan. 25, fans will have the chance to win a bag of these limited-edition chips.
To enter, follow Lay’s Twitter and look out for the Golden Grounds sweepstakes tweets. From there, fans can respond to the tweets showing love for their favorite NFL team and must use #LaysGoldenGrounds, #Sweepstakes and the official NFL hashtag of their favorite team.
As the Big Game inches closer, fans can stay tuned for more news from Frito-Lay. In addition to an in-game spot from Lay’s, Frito-Lay recently announced a Flamin’ Hot spot that will include both the Doritos and Cheetos brands, as well as other friends who embody the Flamin’ Hot spirit.
For more information, visit lays.com/goldengrounds.
