Home » Buyk Rolls Out Private Label, Signs Partnership With Lafrieda

Buyk Rolls Out Private Label, Signs Partnership With Lafrieda

New York City, New York-based Buyk, a real-time grocery service delivering in 15 minutes or less, has released its new range of private label products.

These include pantry essentials such as coffee, artisan bread and pastries, alongside snacks such as ice cream, chocolates and candy. 

The initial private label products were introduced in December, while new private label products are being added on a weekly basis. The company aims for private label products to account for up to 40 percent of its product mix by the end of 2022.

In addition to its private label line, Buyk has also secured an exclusive partnership with butcher Pat Lafrieda. Starting in February, Buyk customers will find a range of best-in-class beef, poultry and other meat products available in the app.

“We are thrilled to be the first among U.S. ultrafast grocers to launch private label goods,” said James Walker, CEO at Buyk.

“We are confident that this ever-expanding private label line-up will quickly become a fan favorite…across new cities as we continue our expansion. We are also extremely excited to partner with Pat Lafrieda to bring our customers even more high-quality options to choose from in the Buyk app,” he said.

Buyk founders Slava Bocharov and Rodion Shishkov have extensive experience in curating a private line that truly resonates with customers, having successfully launched a similar initiative at their previous venture, European ultrafast grocery giant Samokat. 

This experience, alongside the knowledge of CEO and restaurant industry veteran James Walker, puts Buyk in a uniquely strong position to create a private label product range.

Buyk is a real-time retail service that provides groceries and essential items to customers’ doorsteps in 15 minutes or faster – with no minimum spend and no delivery fee.

The company raised $46 million from CM Ventures, Fort Ross, Citius and other investors in the summer of 2021 ahead of its launch.

For more information, visit buyk.com.

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