Plano, Texas-based Stryve Foods Inc. has partnered with Taylor Fritz, an American tennis professional, as its newest brand ambassador.
The 24-year-old Fritz is currently the Association of Tennis Professionals’ No. 23 ranked tennis player ahead of his competition in men’s singles at the 2022 Australian Open. Through this partnership, Fritz hopes to help educate consumers about better snacking options for their active lifestyles.
“Now, more than ever, consumers are keenly aware of what they put into their bodies – you need clean, healthy ingredients to fuel an active lifestyle and that’s exactly what I get from Stryve. And Stryve meat snacks are delicious,” Fritz said.
“Taylor has been a fan of the Stryve brand for a long time, so having a rising star in the tennis world join Stryve as a brand ambassador was a no-brainer,” said Joe Oblas, co-founder and CEO.
“Taylor’s success is a testament to hard work and dedication – both of which require the right fuel. Our biltong products are packed with 16 grams of protein per ounce, are all natural and come in a variety of delicious flavors, which we believe make them some of the best possible snacks to help you eat better and live a better, happier life,” he said.
Stryve is a healthy snacking company that manufactures, markets and sells highly differentiated healthy snacking and food products. Stryve offers products that are lower in sugar and carbohydrates and higher in protein than other snacks and foods.
Stryve’s current product portfolio consists primarily of air-dried meat snack products marketed under the Stryve, Kalahari, Braaitime and Vacadillos brand names.
Unlike beef jerky, Stryve’s all-natural air-dried meat snack products are made of beef and spices, are never cooked, contain zero grams of sugar and are free of monosodium glutamate, gluten, nitrates, nitrites and preservatives.
As a result, Stryve’s products are keto and paleo diet friendly. Further, the company believes that its air-dried meat snack products are some of the healthiest shelf-stable snacks available.
Stryve distributes its products in major retail channels, primarily in North America, including grocery, club stores and other retail outlets, as well as directly to consumers through its e-commerce websites and through the Amazon platform.
For more information, visit stryve.com.