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7-Eleven Launches 7NOW Gold Pass

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Irving, Texas-based 7-Eleven has introduced 7-Eleven Delivery through its 7NOW app. With the new 7NOW Gold Pass subscription delivery service, customers can get their delivery fee waived on a choice of more than 3,000 products.

For $5.95 a month and no added delivery fee, the company says that customers can get their orders in about 30 minutes, adding that the 7NOW Gold Pass service pays for itself in about three delivery orders per month.

Subscribers with a basket subtotaling at least $10 will receive additional benefits, including the option to select a free product, such as a free small Slurpee drink. Members of 7Rewards – the loyalty program in the app where customers can earn and redeem points on most purchases – can also unlock double the rewards when they order delivery using the 7NOW Gold Pass service.  

“Our 7NOW Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it and now as often as they want without an added delivery fee,” said Raghu Mahadevan, 7-Eleven SVP and chief digital officer. 

“Whether our customers are ordering their favorite snacks and drinks for a fun night in with friends and family or keeping their home stocked with everyday essentials, they can have it all with the 7NOW Gold Pass service,” he said.

The company launched delivery in 2018 via 7NOW, and the introduction of new offerings, like the 7NOW Gold Pass subscription delivery service, is part of a company-wide commitment to bring value to every customer experience both in and out of the store.

All items available for order through the 7NOW app will be available through the 7NOW Gold Pass service throughout the U.S., and real-time tracking lets customers know when to expect their orders. 

The 7NOW app can be downloaded from the App Store, Google Play or by visiting 7NOW.com.

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