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Alert Innovation Appoints Balfe As Chief Legal Officer

Seanna Balfe

Boston, Massachusetts-based Alert Innovation has appointed Seanna Balfe as its new chief legal officer and general counsel.

Balfe joins the Alert Innovation team with more than 20 years of legal experience. In her new role, Balfe will manage the legal function and serve as a member of Alert Innovation’s executive leadership team. She also will provide operational guidance across a wide array of legal, governance and compliance matters.

“I’m thrilled to be a part of the Alert team and fortunate to be joining at a time of real growth and opportunity,” said Balfe. “The people and organizational culture are incredible, and I’m humbled by their accomplishments. I look forward to working with the whole team to achieve even greater results.”

Balfe started her legal career at Sapient Corp., a global digital consulting company later acquired by Publicis Groupe. In 2013, she joined inVentiv Health, a provider of commercial, clinical, communication and patient assistance services to the life sciences, biotech and pharmaceutical industries.

InVentiv later merged with INC Research to create Syneos Health, where Balfe spearheaded the labor and employment function for a 21,000-person workforce across 70 countries.

Before joining Alert Innovation, Balfe served as the general counsel of Cytel, a provider of statistical software and advance analytics for clinical trial design and execution. During her tenure at Cytel, she was responsible for the company’s tactical and strategic legal initiatives, including the acquisition of five companies within 18 months and Cytel’s sale to private equity firms Astorg and Nordic Capital.

“Seanna brings a tremendous and diverse amount of expertise in managing strategic and legal governance,” said Fritz Morgan, CEO at Alert Innovation. “She is a veteran leader of global teams, and we are excited to strengthen our organization with her skills and leadership.”

Balfe received her bachelor’s degree from Saint Michael’s College and JD from Suffolk University Law School.

Alert Innovation is a thought leader in retail and grocery automation, driving innovation that improves lives by transforming how retailers operate and people shop. The Alphabot system, designed by the Alert Innovation team, is an automated fulfillment solution that utilizes patented omnidirectional robots in a temperature-controlled system for fresh, efficient and high-quality grocery fulfillment.

Alert Innovation also designed the Novastore, a store concept utilizing the Alphabot system.

For more information, visit alertinnovation.com.

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