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Duke’s Announces Launch Of Southern Mustards


Richmond, Virginia-based Duke’s has announced the launch of Duke’s Southern Mustards. They come in four flavors inspired by the brand’s southern heritage – Brown Sugar Bourbon, Horseradish, Smoky Chipotle and Spicy Ground. The mustards are available at select retailers.

The new items are a continuation of a transformation for the brand that began in 2020. Milestones include the launch of its Southern Sauces, Flavored Mayos and Dressings; the introduction of the company’s It’s Got Twang! campaign; and the sponsorship of the Duke’s Mayo Bowl in Charlotte, North Carolina.

“We are excited to add mustards to our growing line of Duke’s condiments,” said Joe Tuza, president of condiments at Sauer Brands. “These mustards are proof that the brand’s bold and southern flavors are what set us apart. Each mustard has a unique flavor profile, from sweet and tangy with a kick of Kentucky’s finest to creamy and tangy with a splash of white wine.”

These new mustards are made with only quality ingredients, no high fructose corn syrup and are kosher. Horseradish and Spicy Ground varieties are naturally sugar-free and keto-friendly. The mustards are available in 9.5-oz. squeeze bottles and will retail between $2.99-$3.99.

Duke’s Mayonnaise was created in 1917 in Greenville, South Carolina, by Eugenia Duke. In addition to the flagship mayonnaise, which is still made according to its female founder’s original recipe, Duke’s offers light, olive oil and flavored mayonnaises, tartar sauce, sandwich relish and regionally inspired Duke’s Southern Sauces, dressings, and mustards.

The company is the Official Condiment of the Tailgate and title sponsor of the Duke’s Mayo Classic and Duke’s Mayo Bowl. 

For more information, visit dukesmayo.com.

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