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Vital Farms Expands Coon’s Role To SVP Of People And Strategy

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Austin, Texas-based Vital Farms, a Certified B corporation that offers a range of ethically produced foods nationwide, has expanded Stephanie Coon’s role to SVP of people and strategy.

In this newly created role, Coon will lead Vital Farms’ people function in addition to her current team, which includes strategy, project management and new ventures.

“As we think about our long-term growth opportunities, we know our one true competitive advantage is great people,” said Russell Diez-Canseco, president and CEO of Vital Farms.

“As Coon has settled into her role, it’s become abundantly clear that she has a passion for people and culture. By combining these functions under a single leader, we’ll be unified in attracting talent that supports our growth initiatives and a culture that keeps our crew feeling engaged and inspired. All of this is critical to our success both now and in the future.”

Coon joined Vital Farms in August 2021 to build and lead the strategy function at the company. Over the past six months, she has aligned the company around organization-wide objectives that include the specific and measurable initiatives that will drive Vital Farms’ long-term growth.

“I am humbled and excited by the opportunity to lead our people function,” Coon said. “Vital Farms has a values-driven and people-first culture that is truly very special. Nurturing this culture is central to everything we do across the business. I look forward to working with our passionate team to build on this strong foundation as we grow.

“As we continue our focus on scaling a world-class organization, this tighter link between where we are going, the processes we’ll put in place to get there and, most importantly, how we engage, inspire and develop our crew members is a powerful unlock for the business.”

Started in 2007, it is now a national consumer brand that works with more than 250 small family farms and is the leading U.S. brand of pasture-raised eggs by retail dollar sales. Vital Farms’ ethics focus on the humane treatment of farm animals and sustainable farming practices.

In addition, as a Delaware Public Benefit Corporation, Vital Farms prioritizes the long-term benefits of each of its stakeholders, including farmers and suppliers, customers and consumers, communities and the environment, and crew members and stockholders.

Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, ghee, Egg Bites, Breakfast Bars and liquid whole eggs, are sold in more than 18,000 stores nationwide. Its pasture-raised eggs can also be found on menus at hundreds of foodservice operators across the country.

For more information, visit vitalfarms.com.

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