Denver, Colorado-based Defy, a black-, woman- and veteran-owned performance wellness brand and industry leader in CBD innovation, has entered into a distribution agreement with Southern Glazer’s Wine & Spirits, a distributor of beverage alcohol, for its CBD beverage portfolio.
Defy’s performance CBD expertise and Southern Glazer’s established national distribution network will combine to bring CBD beverages to retailers and consumers across the country.
“You’re only as strong as your team,” said Terrell Davis, co-founder of Defy and Pro Football Hall of Famer. “Joining forces with a powerhouse like Southern Glazer’s takes Defy to the next level. I am excited to expand into their network and reach all those people who can benefit from Defy.”
“This agreement emphasizes Southern Glazer’s forward thinking CBD initiatives,” said Defy CEO Megan Bushell. “We are proud to be partnering with such an industry giant as we spread the word about the advantages of CBD together.”
Defy Recover plus CBD performance drinks are utilize patented technology to achieve optimal absorption and increased bioavailability.
Its recovery-enhancing performance spectrum hemp extract is exclusively sourced from crops grown using organic practices on licensed U.S. farms, traceable seed to sale and always full-panel tested by accredited third-party labs.
Recover is vegan, gluten-free, dairy-free, soy-free and made with natural flavors and sweeteners.
For more information, visit southernglazers.com or drinkdefy.com.
For more news from The Shelby Report on CBD products, click here.